Table of ContentsB2B BUYER OVERVIEW IN 202403 →The Most Innovative Data Set for Reaching Your Market03 →What Are the Top B2B Products by Department and Role?04 →Most Widely Used B2B Products05 →Most Widely Used B2B Products by Department06 →B2B Product Penetration by Department07 →TOP B2B PRODUCTS BY JOB ROLE08 →Top B2B Products for Engineering Roles08 →Product Spotlight: Python08 →Product Spotlight: HashiCorp08 →Vendor Comparison: AWS vs. Microsoft Azure vs. Red Hat vs. VMWare08 →Top B2B Products for Product Roles09 →Vendor Comparison: Atlassian09 →Top B2B Products for Sales Roles10 →Category Spotlight: CRM10 →Analyzing the Leaders in Sales Intelligence10 →Top B2B Products for Marketing Roles11 →Vendor Comparison: Adobe vs. Canva11 →Top B2B Products for Finance Roles12 →Vendor Spotlight: QuickBooks12 →Top B2B Products for HR Roles13 →Vendor Spotlight: UKG13 →Top B2B Products for Customer Success Roles14 →Vendor Spotlight: Gainsight14 →ABOUT HG INSIGHTS MARKET REPORTS15 →Get Customized Market Insights15 →Looking for More?15 →Get More Insights15 →Next: B2B Buyer Overview in 2024 →