Top Products for Finance Roles
The most used B2B product categories for Finance departments include ERP systems, financial applications, and business intelligence and analytics tools. Our analysis for this report focused on two of the most common Finance roles: Accountant and Financial Analyst. The most used B2B products for these roles can be seen below.
1. ACCOUNTANT
Vendor Spotlight: Quickbooks
QuickBooks Customer Count by Size (Number of Employees)
TOTAL CUSTOMERS
Source: HG Insights data
Number of Employees
• 1 to 50
• 51 to 250
• 251 to 1,000
• 1,001 and above
Customers
1,896,884
436,451
242,040
121,097
INSIGHTS
QuickBooks, an accounting software package sold by the vendor Intuit, is one of the most widely used products by Accountants. According to HG’s data, the customer base for QuickBooks skews highly toward SMBs, with 70.3% of detected installs at companies with 50 employees or fewer. Only 4.5% of QuickBooks customers have more than 1,000 employees.
2. FINANCIAL ANALYST
