B2B Product Penetration by Department
During the sales cycle, knowing which departments a product has traction in can be a valuable insight. This chart ranks the same top 25 list of products by how many departments they have penetrated. Tableau and Google Workspace, for example, are present within the top 15 products for at least 1 job role in 6 of the 7 analyzed departments.
Top 25 Products by Popularity Across Job Titles
1 dot = 1 job role* see KEY below the chart
KEY
Number of job roles For how many job titles per department does the product rank in the top 15?
• Customer Success
• Engineering
• Finance
• HG
• Marketing
• Product
• Sales
Source: HG Insights data
HOW TO LEVERAGE THESE INSIGHTS
Tailoring products to meet the diverse needs of different roles and departments within customer organizations is crucial for maintaining customer satisfaction and ensuring a product remains relevant and impactful. These insights provide an unbiased look into this strategy and can be leveraged to increase revenue growth and retention.