Top B2B Products for Product Roles
Product management roles use a huge range of products to enable their work, from project management to publishing software to analytics tools. Our analysis focused on four common roles in the Product department: Product Marketing Manager, Project Manager, Product Designer, and Product Manager. The most widely used products for each of these roles can be seen below.
1. PRODUCT MARKETING MANAGER
2. PROJECT MANAGER
3. PRODUCT DESIGNER
4. PRODUCT MANAGER
Vendor Spotlight: Atlassian
Atlassian Customer Count by Size (Number of Employees)
TOTAL CUSTOMERS
Source: HG Insights data
Number of Employees
• 1 to 50
• 51 to 250
• 251 to 1,000
• 1,001 and above
Customers
57,830
41,320
30,962
26,562
INSIGHTS
Team collaboration software provider Atlassian – which is behind tools like Jira, Confluence, and Trello – is present in the top five most used products for three out of the four analyzed roles in the Product department. According to HG’s data, Atlassian’s total customer base of 156,674 companies is not heavily skewed toward any one tier, indicating their appeal to businesses of all sizes.