Top Products for Sales Roles
Top product categories for the Sales department include Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) systems, productivity applications, and more. We focused our analysis on four common Sales roles: Account Executive, Sales Operations, Sales Development Representative, and Sales Engineer. The most widely used B2B products for each of these roles can be seen below.
1. ACCOUNT EXECUTIVE
Category Spotlight: CRM
Customer Count of Top CRM Products
Source: HG Insights data
INSIGHTS
The CRM category is massive for the Sales department, with Salesforce CRM coming in as the most used product for all analyzed roles. According to HG’s data, Salesforce CRM has a total customer base of 208,408 companies worldwide. Other CRM leaders in terms of customer base include HubSpot, Microsoft Dynamics CRM, and Zoho.
2. SALES OPERATIONS
3. SALES DEVELOPMENT REPRESENTATIVE
Analyzing the Leaders in Sales Intelligence
Sales Intelligence is information used by Sales teams to make better decisions during the selling process. Software in the Sales Intelligence category enables teams to collect, track and analyze data to turn it into insights on prospective customers.
Some of the top products used by Sales Development Representatives, or SDRs, are the Sales Intelligence tools in this chart. HG’s data indicates that the top products by number of customers are SalesLoft, Gong, and Outreach.
Customer Count of Top Sales Intelligence Products by Size (Number of Employees)
• 1 to 50 employees • 51 to 250 employees • 251 to 1,000 employees • 1,001 employees and above
Source: HG Insights data
4. SALES ENGINEER
