Most Widely Used B2B Products

To uncover usage trends for different roles, we analyzed the adoption of 855 unique products across 7 departments and 22 job titles. This chart ranks products by the number of job titles where the product is “widely used” (i.e. in the top 15 products for that role).

Salesforce CRM and Google Workspace are the two most widely used products, with each one falling in the top 15 products for 13 out of 22 analyzed job titles.

Top 25 Products by Popularity Across Job Titles

Salesforce CRM

0%

Google Workspace

0%

Microsoft 365 Apps & Services

0%

SAP

0%

Tableau

0%

Amazon Web Services (AWS)

0%

Python

0%

Microsoft Azure

0%

Microsoft Power BI

0%

Kubernetes

0%

HubSpot

0%

Google Cloud Platform

0%

Adobe Product Suite

0%

Java

0%

Atlassian (Jira & Confluence)

0%

Google Analytics

0%

Workday

0%

Microsoft Dynamics CRM

0%

Linux

0%

JavaScript

0%

Docker

0%

Adobe Creative Cloud

0%

R Project

0%

Oracle PeopleSoft

0%

Glassdoor for Employers

0%

Source: HG Insights data

0%

50%

Percentage Job Share

100%

Next: The Most Widely Used B2B Products by Department

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