Most Widely Used B2B Products by Department

HG’s Functional Area Intelligence can predict the usage of detected technologies at a departmental and job role level. This chart illustrates the departments and the number of roles in each department where the top 25 products are widely used (i.e. in the top 15 for that role).

Top 25 Products by Popularity Across Job Titles

1 dot = 1 job role* see KEY below the chart

KEY

Number of job roles For how many job titles per department does the product rank in the top 15?

• Customer Success

• Engineering

• Finance

• HG

• Marketing

• Product

• Sales

Source: HG Insights data

INSIGHTS

  • Salesforce is present in the top 15 for 5 departments, with the most roles (4) in Sales
  • AWS is widely used in 4 departments, but 4 out of 10 roles are in Engineering
  • Hubspot is most widely used by roles in Marketing and Sales, but has made
  • the top 15 for 1 Customer Success role as well
If you'd like to see the locations where usage of a specific product is detected, contact us.

Next: B2B Product Penetration by Department

Next Chapter →