Top B2B Products for Customer Success Roles

Top B2B product categories for Customer Success (CS) roles include CRM, IT service desk applications, and productivity applications. Our analysis for this report focused on two common roles in CS: Customer Success Manager and Customer Service Representative. The most widely used products for each of these roles can be seen below.

1. CUSTOMER SUCCESS MANAGER

Vendor Spotlight: Gainsight

Gainsight Customer Count by Size (Number of Employees)


TOTAL CUSTOMERS

Source: HG Insights data

Number of Employees


• 1 to 50

• 51 to 250

• 251 to 1,000

• 1,001 and above

Customers


1,856,716

422,800

233,700

114,0117

INSIGHTS

Gainsight is considered to be the pioneer of CS software and the category of CS as a whole. Gainsight’s software is widely used by Customer Success Managers, and is also marketed to Product teams, specifically from a product experience standpoint to improve user adoption.

HG’s data uncovered more than 2.6 million detected installations of Gainsight, 70.7% of which are organizations with 50 employees or fewer.

1. CUSTOMER SERVICE REPRESENTATIVE

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