B2B Buyer Overview in 2024
FUNCTIONAL AREA INTELLIGENCE
The Most Innovative Data Set for Reaching Your Market
This report is powered by HG Insights’ Functional Area IntelligenceTM — an award-winning solution that detects technologies down to a usage location, and more importantly to a specific department and job role, to pinpoint which areas of an organization are responsible for the ownership and utilization of specific products. This allows GTM teams to be more efficient by identifying the decision makers behind a product, where they are based, and target with precision.
Built with patent-pending Machine Learning technology, Functional Area Intelligence identifies the departments, roles and locations of decision makers, influencers, and users, as well as the overall distribution of technology signals associated with billions of structured and unstructured documents.
Functional Area Intelligence can tell you:
• Products each department is using at an organization
• Usage locations of a specific product within the company
• Locations of decision makers and influencers of the product
Departments
|
Vendors
SALES
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Salesforce
|
Tableau
|
Shopify
MARKETING
|
Salesforce
|
Marketo
|
Google Analytics
|
Adobe
ENGINEERING
|
Python
|
Java
|
Ruby
|
Google Go
|
Apache Spark
HR
|
Workday
|
Greenhouse
HR
|
Anaplan
|
Oracle
The insights contained in this report are based on HG Insights’ Functional Area Intelligence data. This represents a subset of the data HG Insights’ collects on over 11 million businesses worldwide. If you’d like to learn more, contact us.