What Are the Top B2B Products by Department and Role?

HG Insights’ data empowers Go-To-Market teams by providing a high-resolution view into specific technology product adoption, usage, and spend. Our Functional Area Intelligence enables users to dig even deeper into where detected technologies are being used: by location, department and even job role within an organization.

We wanted to understand the technology products that are most used by department and role. Using data collected by HG Insights’ Functional Area Intelligence, we are excited to share our 2024 B2B Buyer Report. To better understand the buyer profiles for top products in 2024, we analyzed the most installed products for 22 specific job roles across 7 departments:

1. ENGINEERING

  • Software Engineer
  • Data Engineer
  • Data Scientist
  • DevOps Engineer
  • Systems Engineer

2. PRODUCT

  • Product Marketing Manager
  • Project Manager
  • Product Designer
  • Product Manager

3. SALES

  • Account Executive
  • Sales Development Rep
  • Sales Engineer
  • Sales Operations

4. MARKETING

  • Marketing Operations
  • Marketing Manager
  • Content Marketing Manager

5. FINANCE

  • Accountant
  • Financial Analyst

6. HUMAN RESOURCES

  • Recruiter
  • HR Manager

7. CUSTOMER SUCCESS

  • Customer Success Manager
  • Customer Service Rep

In this report, we provide insights into which products are most valued by each segment. We hope you’ll find this knowledge beneficial for informing your go-to-market decisions — from enhancing customer satisfaction and retention to driving more efficient resource allocation and fostering a competitive edge in the market.

Products used by the highest number of job roles:

Next: Most Widely Used B2B Products

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