May Resources
NEW! LINKEDIN CONNECTOR
We’re excited to announce the launch of our newest integration, the LinkedIn Connector. Digital marketers can now leverage the power of the HG Platform to build custom audience segments for their marketing campaigns. Learn more about the HG LinkedIn Connector in our Resource Center and website.
MULTIPLE ACCOUNT SCORING
HG Platform has been updated with multiple account scoring. Users can now create and toggle between multiple scoring profiles. This will make prioritizing accounts based on different use cases easier than ever before. Users can create a unique scoring profile for their Ideal Customers, their Competitors, a new market expansion, and other use cases.
For a detailed view and demo, take a look at the ‘What’s New Video’ for Multiple Account Scoring.
UPDATED EXPORT COLUMNS
HG has updated the columns in Opportunity Generator exports. Select columns have been renamed in order to clarify, streamline, and enhance the format of exported data. Columns such as corporate parents, subsidiary information, and other key firmographic data points are being added back into HG Platform exported spreadsheets. Users now have additional firmographic data columns such as Company Latitude, Longitude, NAICS, SIC, etc. included by default. Additionally, hierarchy information has been improved and users will be able to see firmographic points of the corresponding Global HQ.
For a template and complete list of columns being added, renamed, or removed, please visit this link.
Learn more about these new features by visiting our resource center.
