the insider

Here's our latest edition of the HG Insider!

If you have any questions or have feedback to share with us, reach out to your customer success manager.

What's New

Did You Know?

in 2022, the average company's marketing budget has climbed to 9.5% of their revenue.

- HG Insights Market Report 2023

Check Out What’s New: Platform 2.1

Check out what’s new in Platform 2.1! Learn about updates to the HG Platform including account segmentation, scoring, and planning.

More Platform 2.1 Enhancements

Account Segmentation & Scoring: Users can now create custom collections by geography as well as edit and delete as needed. Another exciting change is that contextual intent can now be used for segmentation.
Account Upload & Matching: Users can now upload 50,000 accounts to the HG Platform vs. 5,000. HG is also taking a more holistic approach to match companies based on URL, Country, ID, Name, and DUNS.
Improvements to Install Insights: Results from Opportunity Generator can be refined by turning on the Product Install toggle. When the toggle is turned on companies are only returned if the install is detected in the same country as the company generating a narrower list of prospective accounts.

Learn more about these new features by visiting our resource center.

What's Coming

HG Insider Live February 23 10am PT & 1pm ET

Join us for HG Insider Live on Thursday, February 23 at 10:00am PST. Learn more about how our Market Intelligence solution gives strategy, product, marketing, and sales teams a comprehensive view of the market for greater alignment, efficiency, and ROI.

[HG Insights Platform] is incredibly useful in building Target Account Lists for multiple types of campaigns based on ideal customer profiles at the account level. [HG Insights Platform] made ABM campaigns better. Targeting got better, which resulted in better results.

-Varun S., HG Insights Customer

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