Technology Intelligence from HG Insights
HG Insights uses advanced data science to profile the IT investment decisions of end user organizations to help B2B companies better understand what technology choices their customers and target accounts are making, how much they are spending on over 140 areas of IT, who is influencing that spend and what they may intend to purchase next.
Having this intel brings laser focus to your GTM decisions, from sizing markets, to allocating resources, to building your partner strategy, to designing territories, to account planning and execution.
Below are just a few examples of how HG will arm your GTM team with vital data to drive both new logo and expansion revenue.
Click on the red numbers below to learn about each our data sets.
An example of how technology intelligence drives laser focus
By layering on HG Insights IT spend, IT install, and contextual intent, you're able to dramatically narrow your focus to only prospects with the highest propensity to buy. SDRs and sales reps no longer waste thousands of hours chasing accounts that do not fit your ideal customer profile, and marketing is no longer wasting marketing dollars on companies that are the wrong fit. This is the path to efficient growth.
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