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Your 10 accounts will be in the right industry, the right revenue range, the right tech profile (competitor and/or partner presence), spending in your category, and researching relevant topics.
The HG Insights platform gives Marketers a leg up in understanding their target
★★★★ 11/08/2023
Having the ability to see what accounts own already and what they spend on software to help segment and determine opportunities. Building your own score based on custom ratings is really nice. Customer support is also excellent if you need help in learning the platform.
HGI is a force multiplier for our tech driven segmentation & targeting
★★★★★ 02/16/2023
Our initial engagement with HGI was driven by the quality of their tech data. With previous providers, we were taking many incoming customer/prospect calls calling out bad data points which was affecting our credibility during our selling cycles. The significant quality improvement had improved our user experience as well as our productivity. This led to our ability to move people off of...
HG's data is used across a variety of GTM use cases at 75% of tech companies in the Fortune 100.
Strategy
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Competitive Analysis
Product Strategy
Resource Allocation
Sales
Account Planning
Expansion Plays
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Whitespace Plays
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Identify Ideal Customer Profile
Propensity Modeling
Territory Optimization
Account Prioritization
Marketing
Account Scoring
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Digital Marketing
Data
Master Data Management
CRM Enrichment
Propensity Modeling
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