Companies with insights into the shifting B2B landscape have a powerful competitive advantage, but understanding buyers’ evolving needs is a challenge in our ever-changing digital landscape. That’s exactly why many of our customers rely on HG!

To help answer what has been driving purchasing decisions in 2024, we analyzed our data to uncover the leading technology products in 22 job roles across seven departments. The B2B Buyer Report: Top Technologies by Job Role in 2024 is the result of this analysis, and I’m excited to share it with you.

This marks an exciting installment in our library of proprietary reports because this is HG Insights’ first market report powered exclusively by insights from our Functional Area IntelligenceTM data. Functional Area Intelligence is an award-winning solution that detects technologies down to a location of usage, to a specific department and job role, to pinpoint which areas of an organization are responsible for the ownership and utilization of a specific product.

The B2B Buyer Report dissects the entire landscape of B2B technology products and solutions, giving you unparalleled insights into buyer behavior trends and patterns — for example:

• The top B2B products by department and job role
• The most widely used B2B products, by department and role
• B2B product penetration by department and role
• How to leverage these insights, and more!

If you’re looking for insights into how Strategy, Product, Sales, Marketing, Finance, HR, Engineering, or Customer Success teams use B2B products or solutions, this report is for you. If you’re looking to leverage these insights to increase customer satisfaction, optimize resource allocation, or gain a competitive edge, this report equips you with the knowledge to thrive in today’s market.

At HG Insights, we’re excited for you to draw your conclusions from this report. Here’s to the flourishing B2B ecosystem today and the future it will enable for us all.